Web apps

Toy rental platform

A slow, template-based WordPress shop rebuilt as a fast, custom toy-rental platform, with clear prices, refundable deposits and a five-step rental guide.

Category: Web apps
Year: 2025
Our role: UX/UI redesign, information architecture, front-end and back-end build

Screens

Redesigned toy rental home page — New home: two clear actions and the promises parents care about

Redesigned toy catalogue — Catalogue with category, age-group and brand filters

Redesigned toy detail page — Toy page: 7-day rental fee and refundable deposit up front

Rental guide page — Rental guide: borrowing explained in five steps

Mobile rental guide — Rental guide on mobile

Real screenshots of the live site, new.baz-zi.ir, and the previous site, baz-zi.ir.

Before & after

After · new.baz-zi.ir — Drag the handle to compare the old and new home page.

Before · baz-zi.ir — Drag the handle to compare the old and new home page.

First visit

The old site opened with a pop-up covering the page. The new home page goes straight to the toys and the rental guide.

Catalogue

A generic shop grid became a calmer catalogue with age groups, popular badges, favourites and clear filters.

Toy page

The rental fee, refundable deposit and delivery area moved into one summary card next to the toy.

On mobile

Overview

A toy rental service that lends cleaned, packed toys to families and delivers them to the door. The original site was a WordPress shop built on a generic theme: visitors met a pop-up before they could see anything, and key rental details such as the deposit and the rental period were buried in small print. We redesigned the experience around how parents actually rent toys and rebuilt it as a lean custom application with its own catalogue, borrow cart, favourites and rental guide.

Category: Web apps
Our role: UX/UI redesign, information architecture, front-end and back-end build
Client: Baz-Zi, a toy rental service in Tehran
Year: 2025
Scope: UX audit
Information architecture
UI redesign
Design system
Front-end build
Back-end build

Visit live site

Results

Visitors land straight on the toys and the two main actions: 0 pop-ups
Rental fee, refundable deposit and delivery area on every toy: Up front
A rental guide that explains borrowing from choice to return: 5 steps

The story

The challenge

The old shop was hard to trust and hard to use. A welcome pop-up covered the page on arrival, the catalogue looked like any online store, and parents had to dig to find how long a rental lasts, what the deposit is and whether delivery covers their area.

Our approach

We started from the rental questions parents ask before borrowing: what suits my child's age, how much does it cost for the week, what do I pay back, and do you deliver to me? Each answer got a permanent, visible place: an age-group menu, a rental price and refundable deposit card on every toy, a service-area bar with a map, and a step-by-step rental guide.

The outcome

A fast, custom-built platform with a calm, friendly look: no pop-up wall, browsing by category or age, favourites and a borrow cart, and toy pages that show the 7-day rental fee and refundable deposit up front.

How we got there

UX audit

We walked through the old shop as a parent and listed every place the rental terms, delivery area or next step were unclear.
Information architecture

Toys were reorganised into categories and age groups, with a mega menu, filters and a dedicated rental guide, blog and FAQ.
Interface design

A warm, playful visual language with soft cards, clear prices and illustrated toys, designed mobile-first for parents on the go.
Rebuild

The site moved off WordPress to a lean custom application with its own borrow cart, favourites and product data.

Key features

Browse by age group

Newborn, toddler, child and 6+ groups sit next to toy categories, so parents start from their child, not from a product list.

Rental price and deposit up front

Every toy page shows the 7-day rental fee and the refundable deposit in a clear summary card beside the toy.

Borrow cart and favourites

Parents can shortlist toys and collect several into one borrow request before checking out.

Service-area bar with map

A slim bar at the top says where delivery is available and links to a map, before anyone falls in love with a toy.

Filters and sorting

Filter by category, age group and brand, with popular toys clearly badged in the catalogue.

Five-step rental guide

A visual timeline explains how borrowing works, from choosing a toy to delivery, play and return.

Specs that answer real questions

Dimensions, recommended age and weight limits are laid out as a clean specification table.

Blog, FAQ and gentle notifications

Content for parents, clear answers to common questions, and an opt-in for new-toy alerts instead of a blocking pop-up.

Next step

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