The challenge
Most tickets were sold at the box office or over the phone. Queues built up before evening shows, seats were occasionally sold twice, and staff had no live view of how full each hall was. The old website only listed times, so people still had to call to ask where they could sit.
Our approach
We designed the booking flow around the two decisions people actually make: which time, then where to sit. Showtimes are grouped by format and hall and flag shows that are almost full. The seat map mirrors the hall, with the screen, aisles, recliner row and wheelchair spaces where they really are, and seats are held while you pay. For staff we built the dashboard around a night at the cinema: what's on next, how full it is, and where the schedule needs attention.
The outcome
A four-step flow (showtime, seats, payment, ticket) that works one-handed on a phone, one shared seat inventory for the website and the box office, and a staff dashboard that shows occupancy per show, weekly sales and the schedule of all six halls in one place.