Websites

Green Yard Master

A bold, image-led website for a UK garden and exterior cleaning company, built to turn visitors into free-estimate requests.

Category
Websites
Year
2025
Our role
Web design, Webflow build, motion and launch

Overview

Green Yard Master looks after gardens and the outside of homes and businesses: garden maintenance, roof cleaning, car washing and pressure washing. They needed a site that looks as fresh as their finished jobs and makes asking for a price effortless. We designed and built it in Webflow around large, real-work photography and video, a single clear call to action, "Get a Free Estimate", a two-step estimate flow and detailed service pages with transparent prices.

Results

"Get Estimate" is pinned in the header on every page
1 tap
From choosing a service to sending an estimate request
2 steps
Service prices are listed on the service pages, with no hidden fees
Up front

The story

The challenge

Exterior services are judged on trust and on results. Visitors need to see the quality of the work instantly, understand which service fits their job, and get a price without phoning around.

Our approach

We led with real before-and-after style photography and a single promise: "Transform Your Outdoor Space into a Stunning Masterpiece". Each of the four core services gets its own large visual card with its key sub-services, and "Get Estimate" stays one tap away in the header on every page.

The outcome

A confident, image-first website where every scroll shows real work, services are easy to compare, and the estimate request is always within reach, backed by customer reviews and clear answers to common questions.

How we got there

  1. Discovery

    We mapped the services, the jobs customers ask for most and the questions they ask before booking.

  2. Structure

    A short sitemap (Home, Services, About, Contact) with the estimate request as the single primary action.

  3. Design

    A dark-green palette, large photography and bold typography, with floating review cards and a services marquee.

  4. Webflow build

    Built and animated in Webflow: scroll-driven service sections, responsive layouts and a fast, editable site for the client.

Key features

Free estimate, everywhere

"Get a Free Estimate" in the hero and "Get Estimate" pinned in the header on every page.

Two-step estimate flow

Visitors pick a service (garden maintenance, roof cleaning, pressure washing or car wash), then add the details, with a clear 1 / 2 progress marker.

Transparent prices

Service pages list prices up front, such as lawn mowing at £35 an hour and turfing at £13 per square metre.

Detailed service pages

Garden maintenance alone covers mowing, edging, hedge trimming, turfing, weeding, leaf clearing, ivy removal and tailored plans.

Video-led hero and social proof

A full-bleed video hero with a "2K+ happy customers" badge and floating customer reviews.

Services marquee

A moving ribbon of everything the team does: hedge trimming, patio cleaning, glass polishing, bin cleaning, fencing and more.

Booking without phone tag

A contact page with a simple form plus phone, email and WhatsApp, and an FAQ explaining instant confirmation and per-job pricing.

FAQ that removes doubts

Clear answers on booking, pricing per job, weekly and monthly maintenance plans and what happens when the weather is bad.

Next step

Have a project in mind? Let's design it.

Tell us what you need and we'll reply with questions or a first estimate.

Start a project